Startup bringing ‘whole body cryotherapy’ to athletes Find full story:http://www.bizjournals.com/atlanta/print-edition/2014/08/01/startup-bringing-whole-body-cryotherapy-to.html Ellie Hensley-Staff Writer-Atlanta Business Chronicle An Atlanta startup could change the way professional athletes treat muscle fatigue and injuries.Impact Cryotherapy, a company started in early June by local…
What is Whole Body Cryotherapy?
Cryotherapy comes from two Greek words, cryo meaning cold and therapy meaning to cure. With the use of cold treatments, Cryosanua clients have experienced positive results with health challenges such as arthritis, chronic pain, and muscle inflammation. Whole Body Cryotherapy is a hyper-cooling process that lowers a person’s skin temperature to approximately 30° F for a period of up to three minutes. This is achieved by enveloping the body with extremely cold air at temperatures ranging from -133° F to -274° F.
What is a Cryosauna?
The Cryosauna experience involves lowering the body’s surface skin temperature from approximately 90.5 degrees F to around 32 degrees F for 2-3 minutes. This is achieved by the use of Nitrogen mist which gently surrounds the body at -133 to -274 degrees F. During this process, thermoreceptors in the skin send signals to the brain to release endorphins and beneficial biochemicals. The body then produces a fight or flight response, sending the blood to the core to maintain core body temperature and in the process supercharging the blood with anti-inflammatory proteins, muscular enzymes and higher levels of oxygen. The vessels and capillaries in the skin undergo a period of severe vasoconstriction followed by vasodilation. This causes toxins in the body to be broken down and carried away through these vessels. The body activates all of its natural healing abilities and releases endorphins for further protection. As a result, WBC is very effective for athletic recovery and muscle repair, reduction of chronic pain and inflammation, and skin health improvement through increased collagen production.